Word: spayde
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Dates: during 1962-1962
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...correspondence, than the late "Engine Charlie" Wilson's axiom that "nothing takes place in the world of government or business that is not motivated by a piece of paper." Every repetition of this dictum, however, brings a beatific smile to the face of bulky, deliberate Milferd Aaron Spayd, 61, of Dayton, Ohio. Thanks to U.S. industry's ever deeper entrapment in paperwork, Spayd's Standard Register Co. has surged from onetime bankruptcy to buoyant prosperity as one of the nation's largest manufacturers of business forms...
...step up sales, the Shermans hired Milferd Spayd, a ball-of-fire sales planning manager for General Motors' Frigidaire division...
...Spayd became president of Standard in 1944, following the death of both Sherman brothers. He built up a hard-hitting, 750-man sales force whose members were chosen for their love of selling, and then stuffed full of technical data. At the company school, a hilltop mansion outside Dayton, all new Standard salesmen are given classroom training in business forms design, office systems analysis and paperwork simplification. The trainees live in isolation at the school, where the front door is locked promptly at midnight...
...company's staff of 36 designers will create a new one. To show customers how their problems can be solved before spending a dime on equipment. Standard has set up a complete display of paperwork and data-processing systems in its Dayton headquarters. This free "simplification service," says Spayd, has saved a single customer as much as $750,000 a year in typing costs alone...
Aiding the Ignorant. As Spayd sees it, U.S. industry still does not appreciate the immense possibilities for cost cutting in its paperwork. "With Government reporting demands," he says, "the production of the office has approached the production of the plant. But the average top business executive, trained in production or sales, is still ignorant about office systems." By helping to eradicate that ignorance, Spayd predicts, Standard Register will grow by a solid 8% to 10% each year for at least the next five years...