Word: specialist
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Dates: during 1990-1999
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Rather, says ovarian cancer specialist Dr. Steven A. Cannistra, assistant professor of medicine at the Medical School, taxol represents a different kind of treatment which could prove effective after other chemical agents fail to induce responses in patients who have developed a resistance to platinum...
Syracuse, an up-and coming team, will feature backstroker Jamie Secor and butterfly specialist Sebastian Goulet...
...task fell to Time imaging specialist Kin Wah Lam, who went to work on computerized photos of 14 models selected by Time's assistant picture editor Jay Colton. Aided and abetted by our issue's design directors, Walter Bernard and Milton Glaser, Lam spent more than 65 hours on the computer, using a complicated formula to produce the various combinations of offspring. The result is the fascinating chart on pages 66 and 67. Time makes no claim to scientific accuracy (although the process is described in more detail in the text accompanying the chart) but presents Lam's chimerical results...
...like Pepsico, K Mart and J.C. Penney are going all out to win over free-spending ethnic consumers, recruiting minority marketing experts who speak each group's language and know their customs. "This is the era of ethnic marketing," says Gary Berman, president of Market Segment Research, a consumer specialist in Coral Gables, Florida. "Mass marketing worked when America was a cultural melting pot. But now you need a different message to suit the taste of each group...
...Chinese Americans, did spots for AT&T. Chicago-based Burrell Communications, a black shop, handles McDonald's and Coca-Cola, among other accounts. Many of the big Madison Avenue firms have either acquired or started up ethnic-oriented divisions. Young & Rubicam owns the Bravo Group, a Hispanic-market specialist. Foote Cone & Belding, Leo Burnett and Grey Advertising also have in-house Hispanic departments...