Word: specializes
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Dates: during 1960-1969
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...segment of the American public, had she stayed on with the Nixon Administration. In this month's issue alone, she gave out the seal to four deodorants; surely her sampling of them puts her at the top of this field. And she has the word on may other, more special, goods too. She seems to be quite up on toilets and their accessories, for example, as evidenced by her granting of the seal to a toilet seat that is "the seat of the in house" and to a toilet bowl cleaner that "is the one that makes you feel safer...
...public places, with the additional income helping to finance the free distribution. Boston After Dark sells about 5000-6000 copies each week, Sullivan said, not counting 2500 subscriptions (perhaps half of which are complimentary, going to notables such Jack Valenti of the Motion Picture Association of America and special "his and hers" subscriptions to Mayor and Mrs. White). Before the 15 cents price tag was added, bookstores would ask to carry BAD, Lewis said--"they found it a traffic-builder." Even now, the Harvard Square Paperback Book-smith sells over 600 each week...
Setting aside a "Boston After Dark Day" is not as frivolous as it may sound; Boston has opened up in the past few years--there are more small theatres, more special rates for students. "We've made the college student a first-class citizen in the market-place of Boston," Lewis said. And according to Kenneth S. Opin, BAD's newest staff member (pipe and three-piece suit), who up until this week had handled advertising for such entertainment businesses as the Charles Playhouse and Sack Theatres, the number of small residence theatres in Boston has more than tripled since...
SIMILARLY, when the Sack Theatres ran To Sir, With Love--"at the time, we had no idea what kind of movie it was," Opin said--BAD ran a special ad in one issue with a coupon offering a 50 cent discount on Mondays through Thursday. "The coupon kept coming in for 15 weeks, although the ad only appeared once," Opin said...
...best seats available at the price they pay. Generally this is pretty straightforward -- BAD buys up a block of seats and distributes them to students as the orders come in--but when Rosencrantz and Guildenstern Are Dead came from New York to the Schubert, BAD, negotiated a special deal with David Merrick's office. Along with running sales through the priority ticket service, Merrick had agreed to a discount price for students--the first time any legitimate theatre had done so. Students were to be charged a flat $2.50 price for the best seats available at any given performance...