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...Monsters vs Aliens commercial during the Super Bowl - maybe with the special glasses or, without them, as a myopic blur. If you took your kids to the Jonas Brothers movie, you sat through nearly a dozen trailers for 3-D movies to be released this year. Perhaps you saw the latest issues of TIME, People and three other Time Inc. publications promoting 3-D as "pretty darn cool," and citing such top directors as Steven Spielberg, James Cameron and Peter Jackson as being in love with the process...

Author: /time Magazine | Title: 3-D or Not 3-D: That Is the Question | 3/28/2009 | See Source »

...series whose third episode was in 3-D (Friday the 13rd Part 3, Amityville 3-D). That 1990 TIME story was heralding a liquid-crystal technology called IMAX Solido. Since then, IMAX had become a reliable adjunct to the movie-theater business, both in its own documentaries and in special versions of movies like The Polar Express and The Dark Knight; but it accounts for only a small part of movie ticket sales...

Author: /time Magazine | Title: 3-D or Not 3-D: That Is the Question | 3/28/2009 | See Source »

Shafir says despite the swirl of bad news surrounding Citi and Wall Street in general, he and his bankers have stayed focused. He also notes that last Thursday when the House resolution was passed to impose a special bonus tax on employees of many troubled financial institutions, including Citi, nothing out of the ordinary happened in Citi's offices. He says he hasn't had to spend a lot of time defending the firm, nor has he noticed any government intervention in running his part of the business. "In the last several months I have gotten calls from friends asking...

Author: /time Magazine | Title: Citigroup's Mergers Business Is Still Thriving | 3/27/2009 | See Source »

...seems like NICE is forcing pharmaceuticals to play ball by offering special discounts to Britain. How do you manage that? Our list price is used as a reference price in other countries, so drug companies believe that a no from NICE is damaging globally. So they set up what we call "patient-access schemes." Drug companies may either give away certain portions of treatment [such as the last few doses of a course] or reimburse the NHS for those patients who don't respond, which has the effect of reducing the price of the drug and lowering the cost...

Author: /time Magazine | Title: How Much Is a Year of Life Worth? | 3/27/2009 | See Source »

...financial markets as it is of the relief of poverty. Climate change cannot be tackled by any one nation, or any group of nations, however rich and powerful they may be; any solution that does not include within its policy parameters India and China is worthless. (Read TIME's special report on The G-20, including an interview with Gordon Brown...

Author: /time Magazine | Title: Global Trade: The Road to Ruin | 3/26/2009 | See Source »

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