Word: specializing
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Dates: during 1930-1939
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...were arguing over The Admiral and The Biscuit. Owner Samuel Riddle (who once refused $250,000 for The Admiral) and Owner Charles S. Howard (who bought The Biscuit from the late Ogden Mills for $7,500 two weeks after he was unclaimed for $6,000) finally agreed to a special race on Memorial Day at Belmont Park-for $100,000, winner-take...
...cars-"to pool their practical experience with the technical skill of General Motors' engineers and production experts." These "invitations," generally in the form of illustrated questionnaires and booklets, are sent to lists of the rank & file public, of which a minimum of 25% invariably reply, and to a special Weaver list of 100,000 motor enthusiasts, of whom as many as 90% will reply. On the average, Weaver manages to get answers to about two-thirds of his 3,000,000 "invitations." Passing on what he learns to his superiors, he is wont to remark: "2,000,000 opinions...
...Automobile Showtime, Weaver puts on a special drive to gauge the public's reaction to the new models. Last week, for example, many a New Yorker got free tickets to the Manhattan show on the condition that he fill in a style ballot. Weaver will also muster some of his motor enthusiasts for a personally conducted tour of the show. This week, too. Weaver's biggest customer research opus makes its debut-a slick, 80-page Motorist's Handbook and Buyer's Guide to be distributed to 5,000,000 customers to tell them what they...
...visibility through bigger windshield area; sliding sunshine panels in sedan tops; "catwalk-cooling" grilles low-set on the catwalk apron between hood and fenders to scoop up the theoretically cooler air near the ground. Adopted by no manufacturer but approved by the U. S. Patent Office is an extra-special gadget invented by David O. Wilson of Santa Monica, Calif.-at the touch of a button on the dash, this rear-end device waggles a derisive tongue and gives a Bronx cheer to the horntooter behind...
Cadillac, lower and longer except in the unchanged V16, offers four models in its Sixty-One series, a Sixty Special (touring sedan), Fleetwoods for the custom trade, LaSalles for the middle-price buyer. Prices: $1,320 to $5,140. Features: "syncromatic shift" on the steering post, sunshine top, "Controlled Action Ride," which reduces sidesway through a new rear springing system...