Word: specializing
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Dates: during 1960-1969
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While photographing the moon's surface with a special stereo camera, Astronaut Neil Armstrong was fascinated by several glassy patches that glittered like tiny bright mirrors. "I noticed them in six or eight places," Armstrong explained, "always in the same kind of place-at the bottom of a crater." Last week Cornell Astronomer Thomas Gold offered a dramatic explanation. The moon, he says, may have been scorched by a huge flare-up of heat and light within the solar system...
...version of the famous "cos-mocorps" jump suit cost $70, a boy's tweed suit $80. Orders did not exactly flood in. Taking second thought, Cardin began working closely with his manufacturers, finally succeeded in cutting his prices almost in half. By way of celebration, he opened a special children's boutique this month, directly across Paris' elegant Faubourg St. Honore from his grownup salon. There, potential clients can rattle around in toy racing cars or tumble with giant Teddy bears, while mothers hit the racks with new enthusiasm. Now a jersey dress is a mere...
Shinoda, 39, was fired outright as Ford's director of special-projects design. In dismissing him, says Shinoda, Styling Chief Gene Bordinat explained: "Things just didn't work...
...quality of the thunk depends on many factors: the rigidity of the car's body, the locks, the soundproofing in the door, the carpet on the floor. Heavier cars tend to have sturdier thunks, but lighter models can do well if aided by a few gimmicks. Special bracing inside the. door can improve the thunk, but technicians do not know just how or why. "There's a lot of black magic in this thing," says John Adamson, an American Motors' vice president...
Part of the cost squeeze is of Detroit's own making. It stems from the proliferation of models, options and special features. Ford's general manager, John Naughton, boasts that "we can run our assembly plants at maximum capacity, maximum overtime 365 days a year and not build the same car twice." Ford's Torino, for example, offers a choice of five vinyl roof colors, plus 16 body colors, and 33 sets of interior trim. All that contributes to the more than $2 billion that Detroit is spending to bring out its new models, and denies auto...