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Word: specializing (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...played at their bottling warehouse. At Creo Mundi, a Canadian maker of protein powder, employees gather around each shipment and state aloud the benefits they hope to imbue it with for their consumers--increased performance, balance and vitality. Intentional Chocolate, founded in 2007 by chocolatier Jim Walsh, uses a special recording device to capture the electromagnetic brain waves of meditating Tibetan monks; Walsh then exposes his confections to the recording for five days per batch...

Author: /time Magazine | Title: Mind over Chocolate | 3/26/2009 | See Source »

...TIME's special report on paying for college...

Author: /time Magazine | Title: Colleges Face a Financial-Aid Crunch | 3/26/2009 | See Source »

Although certain self-parodying epiphenomena of the Age of Profligacy - so long, Paris Hilton! - are about to disappear, fun will endure. Hollywood is doing fantastic box-office business, thanks to insanely unserious movies like Paul Blart: Mall Cop and Madea Goes to Jail. The Colbert Report has been a special haven of sanity amid the sky-is-falling hysteria. And again, history is encouraging in this regard: Saturday Night Live and modern comedy were born during the malaise-y '70s, just as wit and humor - the New Yorker, the Marx Brothers, screwball comedy - flourished in the '30s. I'm even...

Author: /time Magazine | Title: The End of Excess: Is This Crisis Good for America? | 3/26/2009 | See Source »

...often these days, his critics' model was WWFDRD? What would Franklin D. Roosevelt do? F.D.R. reassured and galvanized Americans during the Great Depression with his fireside chats on the radio, but he gave only about 30 in 12 years so that each one would be special...

Author: /time Magazine | Title: Obamathon: Is the President Overexposed? | 3/26/2009 | See Source »

...money'?" - asking the President to analyze the public's reaction to his tone in an interview he was in the middle of. And thus the hyperventilating over Obama's Leno sit-down, coverage of which focused not on substance but on Obama's comparing his bowling skills to the "Special Olympics." Here's another thing F.D.R. didn't have to deal with: a public jaded by superficial, 24/7 political spin...

Author: /time Magazine | Title: Obamathon: Is the President Overexposed? | 3/26/2009 | See Source »

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