Word: speciously
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Dates: during 1930-1939
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After quoting a Lucky Strike advertisement (with the name deleted) the Camel advertisement maintained that Luckies had fallen back on their toasting campaign only when the Federal Trade Commission ordered them to stop using "fake testimonials and specious argument that all can keep slender by smoking that brand of cigarettes." The Camel advertisement also objected to the inference that the cigaret industry used "rank tobaccos" with harmful irritants, saying, in effect, that while George Washington Hill could legitimately discuss the rank tobacco in Luckies and its improvement by toasting, he should not attribute such rankness to the industry...