Word: spectacularity
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Enter Michael Bay, who had wowed young audiences for Bruckheimer as director of Bad Boys, The Rock and Armageddon. "I felt the time was right for him to make a spectacular movie," says Bruckheimer, who is known for his loyalty. "Michael is his generation's Spielberg or Lucas." (Pearl Harbor's costume designer, Michael Kaplan, is the same guy who cut up sweat shirts for Bruckheimer's 1983 Flashdance.) With screenwriter Randall Wallace (Braveheart), they took a cue from the Titanic playbook and composed a central fictional love story. Two strapping pilots (Ben Affleck and Josh Hartnett), friends since boyhood...
...most spectacular corporate crack-up in recent memory, consumers hardly knew whom to trust or root for last week. First, Bridgestone/Firestone CEO John Lampe brought the tiremaker's 95-year-old business with Ford Motor Co. to a screeching halt over what Lampe called "significant concerns" about the safety of the Ford Explorer. One day later, Ford said it would replace 13 million Firestone Wilderness AT tires-mounted mainly on Explorers-that were excluded from Firestone's sweeping 6.5 million tire recall last August. Firestone admitted that those tires were no good but maintains that everything else on the road...
...Improved! Don't Say That! RIDING THE DRAGON How do you market a dynamic entrepot of seven million people that has business opportunities, great chow and spectacular views?but all anybody wants to know is whether the place got ruined when the communists took over four years ago? HONG KONG launched a marketing campaign last week to convince the world that it's a city on the move?while at the same time stressing that it hasn't changed a bit. The centerpiece of this slightly schizophrenic p.r. push: a fresh "visual identity" (what the rest of us call...
Cabot’s ability to assemble successful if not spectacular teams in every sport has been noticed by its competitors...
...months JESSICA ALBA--who plays the omni-racial, genetically perfect and tantalizingly saucy character Max Guevara on James Cameron's sci-fi dweeb spectacular Dark Angel--has danced a softshoe around rumors that she and co-star MICHAEL WEATHERLY were dating. She even resorted to the "just good friends" line. This week her publicist confirmed what those in nerddom feared all along: not only are the couple involved, they're engaged. Alba is 20. Weatherly is 32. It seems superfluous to mention that this is Alba's first marriage, but hey, it is. Weatherly, who plays wheelchair-bound cyberjournalist Logan...