Word: spectacularized
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Dates: during 1960-1969
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...Step. Study of the southern heavens will provide checkpoints on what scientists have learned in the past several years about X-ray sources in space. It will also yield some of the secrets of spectacular globular star clusters like Omega Centauri, 15,000 light-years from earth. The brightest clusters, including those nearest the earth, can be found only in the southern sky. Since the clusters are believed to contain some of the oldest stars in the Milky Way, they may provide invaluable knowledge regarding the age of the universe...
Today, auto dealers themselves are sponsoring consorcios, and even manufacturers are getting into the act. Months ago, Max Pearce, General Managing Director of Willys-Overland do Brazil, began to notice the spectacular successes some local dealers were having with consorcios, wondered if the scheme might not be worth trying on a nationwide basis. Last month the company kicked off a consorcio campaign expected to generate communal purchases of 2,500 cars a month by 1969. Skeptical at first, João Lopes Coelho, director of a dealer-run lottery operation in Rio de Janeiro, lauds the whole idea as "typical...
...press operates to meet the news of the day. You get the story when it is first reported. You get the answer back as to what's happening while it's important. The public scene is not set up to give equal prominence to the long-term underlying, less spectacular factors that really need to be kept to the fore...
...need to belabor this. We all know how TV operates in the public scene with gunplay and the kind of spectacular violence that appears to the American public. To deal with this problem, I suppose you can only get into a sermon how how to get ourselves away from violence as our daily fare in literature and picture all across our land--enough, I am sure, to horrify most of the totalitarians who come here and regard us as a bloodthirsty crowd...
...revenues is hard to say. In 1965, when the company agreed with the FCC on a $100 million rate reduction, it was passed along to the consumer in the form of cheaper rates for three-minute long-distance calls during special hours. That led to a spectacular surge in traffic, and in profits. But that was in a year of spectacular consumer spending. Whether a new rate cut will produce the same results in 1967 is far from certain...