Word: spectaculars
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Dates: during 1950-1959
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This was the week NBC unlimbered its big guns to recapture network dominance from rival CBS. With an expensive ($35,000 a week) film series called Medic, and with the first of its $300,000 "spectaculars," the network hopes to convince viewers that they should twirl their dials NBC-ward. What viewers got in the spectacular line was a musical comedy, Satins and Spurs, starring tireless Betty Hutton in her first TV appearance, and produced by Max Liebman, who won his spurs over the five-year run of NBC's Your Show of Shows...
...Tuneful. Both Medic and Satins and Spurs (telecast in color) proved first-rate. The spectacular (a word detested by everyone at NBC, except the publicity department and President Pat Weaver) was big and tuneful. The book (by William Friedberg and Producer Liebman) contained the usual musical-comedy eyewash: Betty Hutton was cast as an untutored cowgirl who comes to Manhattan, falls in love with a LIFE photographer, falls out of love, falls back in love again. But it was a fine vehicle for the Hutton bounce and enabled her to do her brash singing and dancing against a background...
...Canadian fishermen hauled out 7,500,000 fish worth $2 each, expected to land another 2,500,000, v. last year's total catch of 4,000,000. It was the biggest haul of Fraser sockeye since 1913's alltime record of 30 million. It was also spectacular proof of the success of the Northwest's fish restoration program...
...zone until the ball is caught. Long run-backs, as a result, are few and far between. Hocus-Pocus. Despite the warm (70°) Toronto weather, last week's game was a satisfactory curtain raiser for the Canadian football season. Both teams cut loose with some of the spectacular football that home-town fans take for granted. One interception resulted in a triple lateral: Al Pfeifer brought the shirtsleeved crowd to its feet with a wild, diving catch of a 31-yd. scoring pass. There was enough hocus-pocus in each backfield to catch U.S. camera crews continually...
...London, Ont., North Carolina Auto Salesman Harvie Ward Jr., 29, made up for a day of poor putting with consistent and spectacular iron shots, beat his American Walker Cup teammate. Bill Campbell, 5 and 4, for the Canadian Amateur Golf Championship...