Word: speech
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...President can tap into changes in the culture and encourage them. When Obama rejected, in his Inaugural speech, the "stale political arguments that have consumed us for so long," he was rejecting an attitude--of baby-boom cultural warfare, of cable shouting matches, of all-or-nothing showdowns--and betting that his audience was tired of them...
Though they hail from the same state, the new President and his chief of staff are an unusual pair. Two years before Barack Obama was elected President, Emanuel jokingly noted as much in a speech at Washington's annual white-tie Gridiron Club dinner: "Senator Obama and I don't just share a home state. We also share exotic names that were given to us by our fathers--Barack, which in Swahili means 'blessed,' and Rahm, which, roughly translated from Hebrew, means 'go screw yourself...
Other kids wanted to be Rudy, Rocky or Seabiscuit; my dream was to be the guy who gave those inspirational sports heroes a motivational speech. I could be responsible for great triumph without having to work out, get punched or spend my retirement having sex with females chosen by other people. I see a less Hefneresque retirement for myself...
...never had the opportunity to give that great speech, since people - even the nice people who run TIME's softball team and whose most threatening competitor is the Village Voice - keep me far away from crucial sports moments. But a true champion doesn't wait for destiny, he destinies for wait! I had a long...
...training, I turned to former Pittsburgh Steelers coach Bill Cowher, who won Super Bowl XL. Cowher explained that every great speech has to present players with a challenge, a plan to meet that challenge and an incentive for meeting that challenge. Then he retold the most effective speech he ever gave to a team. "When Christopher Columbus left and got on the boat, everyone told him not to go because the world is flat and he's going to fall off the face of the earth," began Cowher. I realized then that there is probably a good deal of history...