Word: speechmen
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Dates: during 1977-1977
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Scholars like Rutgers' Emmet John Hughes, who wrote for Ike, wonder if Carter would not be better off with more limited and formal rhetoric. Harry McPherson, one of L.B.J.'s speechmen, has long contended that important presidential speeches are far more than just speeches. When done properly, they force an Administration through a laborious internal process, establishing directions, making decisions, hammering out exact language and calculating how to arrest attention and enlist the public. If the preliminaries are not done, or are done badly, the speech is rarely worth anything and is frequently alarming for the evidence...
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