Word: speeding
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Dates: during 1990-1999
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WEAKNESSES Needs to make difficult transition to the high-speed broadband...
NEXT MOVE Lobby for space on AT&T network; offer high-speed service through Baby Bells...
...BROADBAND PLAY The merger with Excite is a bid to bring At Home's high-speed service to millions of new customers. Backing of AT&T and cable guys (TCI, Time Warner) is critical...
...sure, attendance and TV ratings could tank after the novelty of the first few games. Sneaker companies are already pulling back on player endorsements. Laker legend Magic Johnson believes the style of play and the marketing have to change. The NBA game, which used to be speed and motion, has gone flat for most teams. The league has promoted superstars, not teams, and the play reflects it. "Magic vs. [Larry] Bird was big," Johnson told TIME. "But it became so much bigger because it was the Lakers and the Celtics. I'm hoping we can get back to that...
...reinventing old favorites. Microsoft's line of ActiMates Interactive Teletubbies ($60) speak and sing, and come with touch-sensitive color screens on the tummies, which display geometric shapes. Most perplexing is Tiger Electronics' new electronic yo-yo, the E-Yo ($15), which gives a digital readout of its average speed, distance traveled and total time in use. If this seems of little use to you, remember that E-Yo comes from the same marketing whizzes who brought us Furby last year...