Word: speedo
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Speedo isn't the only niche company seeking to expand beyond its base to the growing mass market in activewear. Under Armour, which began by making tight-fitting compression shirts for football players three years ago, is also wooing the nonathlete with a broader range of shirts and shorts with a more generous fit than their pioneering products'. Founded by Kevin Plank, a college football player who was looking for a dryer, better-fitting alternative to a cotton shirt to wear under his pads, Under Armour initially produced nothing but underwear. It wasn't long before athletes began looking...
...just general sportswear manufacturers that are taking advantage of the high-tech trend. Even Speedo, a specialty maker of competitive swimwear, sees an opportunity to introduce its brand to a wider audience. Because it invests tens of millions of dollars annually on research into innovative fabrics and designs, it makes sense for the company to bring its technical expertise out of the pool. "Our consumers are demanding the fusion of function and fashion," says Sheree Waterson, president of Speedo...
...reach nonswimmers, Speedo introduced its activewear line for women, Axcelerate, in Nordstrom's and Marshall Field's last year. About 20 styles, ranging from basic bodywear pieces to sweaters and pants and tracksuits, are now available at those stores. Many of the design elements, construction features and fabrics?including XDSkin, a water-repellent fiber that keeps perspiration from saturating a garment?found in Speedo's new line were inspired by its FastSkin swimsuit, worn by gold-medal-winning Olympic competitors Michael Phelps and Amanda Beard. FastSkin was inspired by the slick, water-propelling features of a shark's skin...
...Under Armour's broader range of clothing options. This year it plans on expanding its women's products, which account for 24% of annual sales. Next year it will add to its footwear line with a football cleat, followed by a baseball shoe and a women's softball cleat. Speedo is working on the same philosophy, continuing to expand its out-of-pool clothing with a new spring line set to debut as well as a men's line for fall...
President Bush had jokingly promised a Washington audience that he wouldn?t wear a Speedo bathing suit during his summit in Cancun, but he was spotted in shorts and a T-shirt after a lunchtime workout at his seaside hotel. He gave White House stenographer Ellen Eckert a hearty, sweaty hug. He was clearly enjoying the break between two of his least favorite activities - sightseeing and chaotic international conclaves. Bush, changing the black Cadillac limousine that had picked him up at the Cancun airport for a hearty black Suburban with the Presidential seal on the side, had spent his Thursday...