Word: speedpass
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Dates: during 2000-2009
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Bonalle says the "light came on" for him nearly three years ago, thanks to his wife, who uses ExxonMobil's RFID-based Speedpass fob to pay for gasoline at the pump. At least 6 million people have used Speedpass since its 1997 introduction. But the technology spread far beyond the pump this year after all three major card companies--Amex, Visa and MasterCard--endorsed interoperability standards for RFID payments. Besides the Amex pilot, there have been trials by MasterCard (for its PayPass card in Orlando, Fla.) and Visa (which plans to use RFID-ready phones in Asia). Someday you will...
...electronic passes attached behind their windshields. In North America, 6 million now use m-commerce to pay for gas and fast food, and their numbers are growing at 70% to 80% a year. Since 1997, 5 million ExxonMobil customers have paid for gas with just a wave from little Speedpass wands on their key rings. Phillips 66 and Shell announced their own Speedpass clones this year. Fast-food companies such as McDonald's, KFC and Taco Bell, as well as Canteen Vending, began rolling out m-commerce initiatives this year. Blockbuster and 7-Eleven are expected to follow soon...
After six months of testing in nine stores in the Chicago area, McDonald's in mid-October began allowing holders of ExxonMobil Speedpass wands to use them to buy meals at more than 400 area McDonald's outlets. "Customers like it because it's quick--no slip to sign, no code to punch in. It's swipe and go," says Dave Rosales, McDonald's director of strategy and business development. In Orange County, Calif., and on New York's Long Island, commuters can even use their electronic toll passes to pay for purchases at some McDonald's drive-through windows...
...When you're jonesing for a Freezy McShake, you don't want to fool around with old-fashioned bills and coins, do you? After a year of testing, burger titan McDonald's will roll out a new cashless payment system in 400 Chicago-area stores. Wave your McDonald's Speedpass over a special reader--based on the same technology that powers highway tollbooth passes--and your tab will be automatically added to your credit-card bill. Now if only Ronald had a fat-free French fry system...
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