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This week Eddie Gossage, a legendary NASCAR promoter who runs the Texas Motor Speedway in Fort Worth, Texas, was discussing two hot-button sports issues with a friend...

Author: /time Magazine | Title: Are Ratings Woes Making NASCAR Too Reckless? | 3/12/2010 | See Source »

...NASCAR driver Jimmie Johnson cruised into the history books. With his fifth-place finish in the Ford 400 at the Homestead-Miami Speedway, Johnson clinched the top spot in The Chase, NASCAR's ten-race playoff season that crowns the overall Sprint Cup champion. Johnson, 34, became the first racer in NASCAR history to win four straight titles in its top circuit, a feat that fuels the inevitable question: is this guy the greatest racer of all-time? Johnson took a victory lap in New York City, and sat down with TIME to talk about his training regimen...

Author: /time Magazine | Title: Jimmie Johnson: Breaking NASCAR Records | 11/30/2009 | See Source »

...have clearly lived up to their lawless image - arrests and convictions for drug trafficking (especially meth), assault, weapons possession and even murder have trailed the group for decades. Most notoriously, Hells Angels allegedly plotted to kill rock legend Mick Jagger following the infamous 1969 riot at California's Altamont Speedway, where the gang was providing security. The Rolling Stones front man had criticized the Angels after a biker stabbed to death a spectator who had pulled a gun during the melee; the killing was ruled self-defense and charges were dropped. (Much of the episode was captured...

Author: /time Magazine | Title: The Hells Angels | 8/3/2009 | See Source »

...backstretch seats was reduced from $95 to $55, the lowest price since 1995. Race organizers negotiated with local hotels to eliminate minimum-five-day stays. Organizers in Charlotte, N.C., have also persuaded the city's hotels to reduce rates for the two Sprint Cup races at Lowe's Motor Speedway (LMS). According to LMS president Marcus Smith, the track not only dropped prices in some sections but also refunded the difference to fans who had already purchased, an effort, he says, to show loyalty to the customers who have helped build the sport. In Texas, prices for hot dogs, hamburgers...

Author: /time Magazine | Title: Daytona Drag: NASCAR Tries to Outrace the Recession | 2/12/2009 | See Source »

...says David Carter, executive director of the Sports Business Institute at the University of Southern California. "If the consumer lowers the threshold, it's harder to get back to the true market price. It's a decent short-term strategy that can wreak havoc in the long term." International Speedway, for one, insists the deals will stick around for some time. "We're doing a price-resetting," says chief marketing officer Daryl Wolfe. "We're not talking about a quick-and-dirty discount...

Author: /time Magazine | Title: Daytona Drag: NASCAR Tries to Outrace the Recession | 2/12/2009 | See Source »

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