Word: speedways
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...recent survey, Burns asked advertising creative directors and corporate marketing executives which athletes they would most desire to pitch their wares. Gordon trailed only basketball deity Michael Jordan and golfers Tiger Woods and Arnold Palmer. "Gordon came at the perfect time," notes Charlotte, N.C., Motor Speedway president Humpy Wheeler, "very similar to the mid-'50s for the PGA, when TV finally figured out how to televise a match and Arnold Palmer was sitting right there. Boom, it was all they needed...
...latter, like others in the show, may be familiar to many viewers, despite the "premiere" labeling.) "Fast Driver" parodies "Speed Racer" with results hysterical even for those unfamiliar with the original show's idiotic plotting, redundant dialogue and silly visual effects (here, the usual overhead view of a speedway's race line-up before start includes eight or nine bona fide cars, an airplane and an enormous spermatozoa). "Fast Driver" covers the anime-parody territory far better than "Booby Trap...
WHEN NORTH CAROLINA'S CHARlotte Motor Speedway built condominium apartments along its noisy track and decided to sell them for $90,000 and up, it looked like someone had come up with another Edsel. The acoustically overendowed condos--mere feet away from high-performance cars screaming by at 170 m.p.h.--were even the butt of a David Letterman routine. But the gags are dying away as the trackside units are being resold to wealthy fans of the National Association for Stock Car Auto Racing and interested corporations for up to $575,000. Says speedway president H.A. ("Humpy") Wheeler: "Our only...
...American income and education level, especially in the Deep South. Almost a third of NASCAR fans have household incomes above $50,000, and more than a quarter are professional or managerial--a far cry from the pickup-truck-and-overalls crowd of the sport's earliest days. Increasingly plush speedway facilities--air-conditioned VIP boxes and gourmet food, anyone?--have helped pull in this more upscale crowd...
...sport has also aggressively encouraged corporations to do business entertaining at the track, whether they rent a box above the speedway or paint their logos across the hoods of 720-h.p. racers. "Things that women are involved in purchasing are showing up a lot more," notes Brown. Traditional sponsors, such as Valvoline and Skoal chewing tobacco, are increasingly sharing side-panel space with such brands as Tide, Maxwell House and the Family Channel...