Word: spellbound
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With the floral White Diamonds competing against Estee Lauder's spicy SpellBound and Calvin Klein's fruity Escape, there will be no escaping the coming onslaught on the American nose. More than 70 million fragrance strips have been bound into magazines, and in department stores spray-happy models are out in force. This month's Elle arrived for 14,000 upscale subscribers looking like a bulbous videocassette -- which in fact it was. Lauder had pouched its TV promo for SpellBound in a sort of marsupial setup...
Swept out of favor is the sexy image of '80s best sellers like Yves Saint Laurent's Opium and Klein's Obsession. The cry now is for romance. Lauder's ads for SpellBound simply show two people looking into each other's eyes. In a Vogue interview, Klein rhapsodized about days with his wife Kelly that have no edge and precious few events...
...will be imitators," says Ronald Galotti, publisher of Vanity Fair. "But we probably won't do it again." Fashion magazines, however, have been hard hit by the recession, and are likely to be inspired. Elle slapped a videotape, a scented card and an order form for Estee Lauder's SpellBound perfume onto 14,000 copies of its September issue in 10 cities. "It's terrific. The excitement factor works," says Elle's publisher, Lawrence Burstein, who says he's working on similar ideas for the future...
This kind of thinking has created a jarring change in the buzz words of a town devoted to the glorification of the earthly body and the display of riches. Producers are suddenly locked in meetings pondering the intangibles: death, resurrection, salvation, reincarnation, atonement, even saintly behavior. Spellbound by the blockbuster success of last summer's Ghost, a sweet, metaphysical love story that reaped $218 million in the U.S. and $500 million globally, these obsessed producers have loaded the pipeline full of movies about robust spirits. No fewer than a dozen afterlife films will be released this year, ranging from...
...sketches the uneasy state of U.S. race relations, in which white liberals may endorse the black cause in theory, yet not know any blacks socially and thus fawn on or patronize them. When the intruder starts to analyze The Catcher in the Rye in scholarly jargon, the hosts are spellbound by his vocabulary and miss the fact that his rap becomes comic nonsense...