Word: spend
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Dates: during 1960-1969
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Most so-called new products are merely minor variations of existing items. "A truly new product can be a big gamble," says Konigsbacher. "It would probably fail unless the company bringing it out was willing to spend heavily to educate the public." Test-marketing of a single product can cost up to $1,000,000. To cut the bill, many firms are putting heavier emphasis on refining products before the store trial; they increasingly use small panels of consumers who judge products in each stage of development, from conception to completion...
Another group leader-John M. Lewis, a Junior Fellow-said of the College. "I have always thought education should be obtained in any possible way." He predicted that he would spend at least two evenings a week on the New College...
...Center also invites 12 to 15 middle-career bureaucrats, or social scientists who might become bureaucrats, to spend a year as Fellows, with the opportunity- according to its tenth annual report- "to examine and reflect on some of the basic problems in foreign affairs." Although Fellows are regularly accepted from the U.S. armed services, State Department, and other agencies, many foreign Fellows are recruited. Ben Brown, director of the Fellows program, said that the Center has had a Yugoslav Fellow and has tried to attract Fellows from Rumania, Poland, and Czechoslovakia. According to Vernon, the Center still has an invitation...
...rock and roll freaks are also inveterate list-makers, and we spend a large part of our non-listening hours Ranking the Groups we listen to the rest of the time. The puzzle is that in nearly every such reckoning the Beatles come out regularly, monotonously on top of the heap. This is puzzling because the other groups that populate the upper reaches of today's pop hierarchy are so incredibly good in their own special professional ways that it is difficult to see how a bunch of amateurs like the Beatles invariably manage to surpass them all. Thus...
...manufactures its own variety of a deodorant formulated, in the words of one advertisement, "specifically to help eliminate odor from the external vaginal area. "By the time I finished reading the ads for all the different brands I had begun to seethe, and that is how I came to spend several days deeply involved in feminine hygiene deodorants...