Word: spend
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Today's active-duty Army recruiting force is 7,600-strong. Soldiers attend school at Fort Jackson, S.C., for seven weeks before being sent to one of the 38 recruiting battalions across the nation. There they spend their days calling lists of high school seniors and other prospects and visiting schools and malls. At night, they visit the homes of potential recruits to sell them on one of the Army's 150 different jobs and seal the deal with hefty enlistment bonuses: up to $40,000 in cash and as much as $65,000 for college. The manual issued...
...fact, Obama is betting his presidency on our ability to change our behavior. His top priorities - the economy, health care and energy - all depend on it. We need to spend more money now to avert a short-term depression, then save more money later to secure our long-term economic future. We need to consume less energy in order to reduce our oil imports and carbon emissions as well as our household expenses. We need to quit smoking, lay off the Twinkies and avoid other risky behaviors that both damage our personal health and boost the costs of care that...
...first sign of the behavioralist takeover surfaced on April 1, when Americans began receiving $116 billion worth of payroll-tax cuts from the stimulus package. Obama isn't sending us one-time rebate checks. Reason: his goal is to jump-start consumer spending, and research has shown we're more likely to save money rather than spend it when we get it in a big chunk. Instead, Obama made sure the tax cuts will be paid out through decreased withholding, so our regular paychecks will grow a bit and we'll be less likely to notice the windfall. The idea...
Sometimes We Need a Shove But we're not likely to spend if we don't have money. And we can't take public transit if there's none in our neighborhood. The bully pulpit has limits - Michelle Obama has literally urged us to eat our broccoli, but she can't make it taste like fudge. "I like nudges, but sometimes we need to do more," says Harvard's Mullainathan. Sometimes we need a shove. The research proves change can come about when it's easy and popular, but making it lucrative - or even mandatory - can make sure it happens...
...students can also participate individually. Boreico and Alex Zhai ’12 were among the top 16 ranking individuals, each winning a prize of $1,000. “My laptop’s broken,” said Boreico. “I’ll spend the money on a new one.” Abel placed among the next nine highest ranking individuals in the competition. Kevin Carde ’09, Zhou Fan ’09, Rosen D. Kralev ’09, Yi Sun ’09, Dmitry Vaintrob...