Word: spend
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According to a new study to be published in the Journal of Consumer Research, shoppers are less likely to spend their dough if they are carrying cash in large denominations. This so-called denomination effect can be a powerful predictor of consumer spending habits. Through a series of experiments, the study shows that if people have an equivalent amount of money, say $100, the folks with a Ben Franklin in their pockets might not part with it, while those carrying Andrew Jacksons and George Washingtons more easily give up the cash. (See the worst business deals...
Further, consumers fear that once they break that large bill, they won't be able to stop spending the rest. "Once that barrier is passed, it's like a dam gets broken," says Srivastava. "And we've found that when people decide to spend, they'll spend more with the bigger bill than with the smaller bill." Researchers have labeled this phenomenon the "what the hell" effect: "I've broken the hundred; it's gone from my wallet. What the hell, I may as well blow off the rest." So consumers, afraid that the "what the hell" effect will drain...
...candy. About half the students were given a dollar bill, while the other half were given four quarters. Only 26% of the students who got the bill spent the money, while 63% of the students given quarters bought some candy. However, once they decided to spend, the students with the paper made bigger purchases. (See Real Simple's saving and budgeting tips...
...never even agreed what to call - the 2000s? the aughts? - has acquired its permanent character as a historical pivot defined by the nightmares of 9/11 and the Panic of 2008-09. Those of us old enough to remember life before the 26-year-long spree began will probably spend the rest of our lives dealing with its consequences - in economics, foreign policy, culture, politics, the warp and woof of our daily lives. During the '80s and '90s, we were Wile E. Coyote racing heedlessly across the endless American landscape at maximum speed and then spent the beginning of the 21st...
...stopped eating red meat for a long time. I felt like cows are mammals and they're much closer to us than birds. Then I read like three different sources that said if you're going to eat any meat, it should be beef because cows at least spend half their lives grazing and get to experience their essential cowness, whereas chickens really have no life at all unless you get the free range ones...