Word: spend
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...Still, sponsoring a sports team is unlikely to bring a company down on its own. Even in the case of AIG - whose $112 million, four-year tie-up with United is the most expensive ever in English football - "if you look at the overall marketing spend of the companies involved, the shirt sponsorship was tiny," points out Rob Mason, managing director of SBI, a British sponsorship consultancy. Any link between the deal and AIG's current woes, Mason says, is "coincidental...
Ayckbourn, whose father played violin for the London Symphony Orchestra and whose mother wrote novels, was influenced in his early years less by theater than by the triple bills of American B-movies that he would spend long afternoons watching. Even today he seems aloof from most of his British playwriting peers; he's friends with few of them, and the only dramatist with whom he professes a close affinity (personal and professional) is Harold Pinter, who directed him in an early production of The Birthday Party. "I got fascinated by his use of dialogue, his use of words...
...booming fashion industry and contemporary-arts community. Those three worlds feed each other here, just as they do in London, Tokyo and New York. As the markets plunge - the main Mumbai index, the Sensex, is down 36% since January - many of Mumbai's wealthy financiers are beginning to spend less in the city's galleries and luxury boutiques. "I'm extremely worried," says Jai Bhandarkar, owner of an art gallery in Colaba, one of Mumbai's toniest neighborhoods. "The spending power of the people who collect art is going to be affected. The art market has already gone down...
...group of 348 college students, one-fifth of whom admitted to having a celebrity crush. She gave all the students an 11-item self-esteem questionnaire; their responses allowed researchers to rank the participants according to their baseline level of self-esteem. Next, she instructed the students to spend five minutes writing an essay about their favorite celebrity, an exercise designed to bring their fan feelings to the fore. Finally, all subjects were given the same 11 questions to reassess their self-esteem...
...above-the-fray cool and fight back against the McCain campaign's silly-season accusations that he's a charismatic chauvinist who wants to teach kindergartners how to have sex. Over the past 18 months, Obama has been attacked as a naive novice, an empty suit, a tax-and-spend liberal, an arugula-grazing élitist and a corrupt ward heeler, but the only attacks that clearly stung him involved the Rev. Jeremiah Wright - attacks that portrayed him as an angry black man under the influence of an even angrier black man. (See photos of Barack Obama on the campaign...