Word: spend
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Pernod Ricard paid top dollar for Absolut because it believes its marketing muscle can increase sales from last year's 10.7 million cases. But the economics of producing vodka surely played a part in its calculations. Whisky and brandy spend years maturing in wooden casks before they can be sold, tying up cash in inventory, but vodka is practically an instant money machine. The chemistry is simple: ferment grain or potatoes or even grapes to make alcohol, then concentrate it by distillation. Filter the resulting colorless, odorless spirit, possibly give it a fruit flavor, push out the publicity boat with...
Louboutin is just as solicitous of his less famous customers. At a recent personal appearance at Saks Fifth Avenue in New York City, he canceled his flight back to Paris in order to spend another two hours signing shoes. For a woman who confessed that she was "just a housewife," Louboutin signed the sole, TO MY FAVORITE HOT HOUSEWIFE. A blushing bride asked him to sign her wedding shoes, and he grabbed a blue pen and wrote, HERE IS SOMETHING BLUE...
Name changes are also generally a hassle and an expense. Aside from the obvious costs to the government for new street signs and official maps, Harvard, The Crimson, and businesses on the street would needlessly have to spend money and resources orienting customers and students to the new name. The hassle of dealing with at least a year of confused freshmen who need to find their way around when the street is referred to by two names is reason enough against...
...landmark Grolier Poetry Bookshop on Plympton, a former hangout for poets like E. E. Cummings ’15, T. S. Eliot ’10 and Allen Ginsberg and one of only two for-profit poetry-only stores in the country, would have to spend money changing all of their mailing labels and packaging, and it may at first lose customers who have trouble finding the street with a different name. It could be enough to put the struggling bookstore, which was sold in 2006 after losing money for two years, out of business...
...about to embark on an adventure-without their parents-that some 40 students from Elim Christian College in Auckland, New Zealand assembled on Sunday morning. Their school-holiday excursion entailed a five-hour bus ride to an outdoor center in the Central North Island, where they were to spend five days bonding with one another, developing their leadership skills and having...