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...Taiwan's future - one based on a radically altered relationship with Taiwan's rival, China. Taiwan, he tells one inquisitive villager, needs to strengthen its ties to China for the benefit of its economy and society. Chinese tourists, he says, would visit Taiwan in the millions and lavishly spend their newly earned wealth. "But we don't want to just make money off the Chinese," Ma says. "We want to make friends with them. Then there will be less likelihood...
...seeing some vindication in the strategy. He demonstrated that in 2006 when he steered Publicis CEO Maurice Lévy to spend $1.3 billion to buy online advertising and marketing specialist Digitas before that market got scalding hot. "We made a full screening of what was happening in the interactive-marketing media field, how it was going to impact [Publicis'] business and why they needed to make an early major move into that field," says Messier. Since then, he points out, every large player has followed the trend: Google with DoubleClick, Yahoo! with Right Media, WPP with 24/7 Real Media...
...compete head on with Ferrari and Porsche. For a company that has built its brand on the 3.6 million reliable midrange vehicles it produces every year, that is no small ambition. Think Ultraman meets Bond in a car designed for everyman--everyman who has $80,000 to spend. Building that car required Nissan to throw out much of its development know-how. Instead of a committee of Japanese engineers, Nissan put its faith in the creativity of a global team of engineers, designers and marketers. The GT-R is more than just a showpiece for gearheads, says Darren Cox, Nissan...
...just now spreading among Harvard students eager to enhance their wardrobes without emptying their wallets. Sam Teller ’08-’09 considers himself a CCTS convert, having recently made his first purchase: a rain jacket and tie for just $10. “Why spend $40 for a sweatshirt at American Apparel when you can get cheap, fun clothes and support the good folks at Christ Church?” says Teller, a former Crimson magazine editor. In addition to perusing the bountiful assortment of items, students can contribute to the cause by donating items...
...year reveal the extent to which the cloaked nature of the proceedings alienates students. The secrecy, he says, is “just kind of a veil that they use to hide the fact that they’re not well organized, and they don’t actually spend much time on each case...