Word: spend
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Addressing the shortfall won't be easy. Ultimately, it will be up to individual schools to provide family-friendly benefits like off-season flex time. But will the athletic directors spend that last dollar on day care for a female coach or a shiny new locker for the football team? Will they actively recruit a woman coach as hard as they do a man? "The most important thing to my athletic director is the Directors' Cup," Yoculan says of the award given to the school with the best overall athletic performance in both men's and women's sports...
...course, Adrià's cooking isn't like anyone else's. He and his team spend six months of the year traveling and tasting, trying new ingredients, inventing new techniques. For the Flögels and El Bulli's 48 other customers that July night, the result of all that investigation and inspiration took the form of spherified olives that, when put in the mouth, exploded with a gush of intensely flavored olive oil. The liquid yolk of a quail's egg came wrapped in a hard, burnished shell tasting of candy. Citrus pulp turned into a tangy risotto...
...some extent, complacency is built into the system. American schools spend more than $8 billion a year educating the mentally retarded. Spending on the gifted isn't even tabulated in some states, but by the most generous calculation, we spend no more than $800 million on gifted programs. But it can't make sense to spend 10 times as much to try to bring low-achieving students to mere proficiency as we do to nurture those with the greatest potential...
...Post liberalization of the economy in the '90s, a new mind-set has evolved," says sociologist Patricia Oberoi. "The socialist inhibitions of old have gone, and there is encouragement from private interests, and by default from the government, to spend more. Weddings are the bread and butter of bridal fairs and magazines, and of the fashion and event management industries...
...Mumbai wedding planner Parthip Thyagarajan says it is not unheard of for families to spend as much as $500,000 on a wedding. "There's only a small percentage of people who spend such crazy amounts on weddings - probably just 10% of the wealthy Indians," he says, "but they are highly visible. Think Sant Singh Chatwal...