Word: spend
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Some products have a lucrative rub-off effect. A supermarket-strategy firm found that shoppers who buy silver polish tend to spend more than $200 a trip. So even though it's a low-turnover product, shelving experts keep it around...
They're not shelved next to condoms because diapers don't scream "sexy." But should they be positioned alongside baby food? Given that many consumers spend just seven seconds at a particular display before selecting a product, some store planners want to encourage shoppers to grab related baby products by stocking them all in the same area. Research also suggests that diapers in opaque packaging may evoke less disgust than those in a see-through...
This is the flip side of the gargantuan trade deficits ($765 billion last year) that the U.S. is running, the result of high oil prices, Asian manufacturing prowess and our spend-and-borrow mentality. That leaves exporters like China the task of figuring out what to do with all those dollars. It's tougher than it sounds...
...that keeps up--and all indications are that it will, especially if China and the gulf states prove to be savvy investors--the U.S. will effectively be sending big checks abroad each year to pay for good times past. Which is money Americans won't be able to spend on oil, cars and consumer electronics...
...recent Senate compromise on immigration passes. Two busloads of tobacco workers, fresh from the Mexican state of Nayarít, are met and ministered to by a cadre of social and health workers, a federal agent from the Department of Labor, even a union organizer. In all, they spend almost four hours filling out paperwork, watching movies about how to avoid pesticide sickness and getting a set of no-nonsense rules (if you fight, you're fired; don't use the fire extinguisher to cool your beer) from the North Carolina Growers Association, the organization that brought them from Mexico. They...