Word: spend
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Perhaps the most startling fact about the dark network isn't what it does but how often it does it. Neuroscientists refer to it as the brain's default mode, which is to say that we spend more of our time away from the present than in it. People typically overestimate how often they are in the moment because they rarely take notice when they take leave. It is only when the environment demands our attention--a dog barks, a child cries, a telephone rings--that our mental time machines switch themselves off and deposit us with a bump...
...scientists, it's all part of the larger question of how the human brain makes decisions. But the answers may be invaluable to Big Business, which plowed an estimated $8 billion in 2006 into market research in an effort to predict--and sway--how we would spend our money. In the past, marketers relied on relatively crude measures of what got us buying: focus-group questionnaires and measurements of eye movements and perspiration patterns (the more excited you get about something, the more you tend to sweat). Now researchers can go straight to the decider in chief--the brain itself...
...examples of Muskie and Kerry are Clinton's Scylla and Charybdis. She will spend the next year trying to navigate between the twin dangers of being too moderate on the war for an antiwar primary electorate and going so far in mollifying that electorate as to weaken her chances in the general election. Like Muskie, a Humphrey backer in 1968, and Kerry, an Iraq-war authorizer in 2002, she's saddled with the original sin of being an original war supporter. Like Muskie, she's been moving gradually away from that position. Like Kerry, she'll soon have to cast...
...next Democratic National Convention, to be held in Denver in 2008. Each had a big personality and a distinctive personal history. Ritter, for example, was one of 12 children who grew up poor on a wheat farm; in 1986 he and his wife made a midlife decision to spend three years as Catholic missionaries in Africa, working at a nutrition center in Zambia. Then there were the "Salazar Boys." U.S. Senator Ken Salazar and his brother John, a member of Congress, were raised on a ranch without a telephone or electricity. Senator Salazar was the only freshman Democrat elected...
...children to learn how to work in groups, to share, to negotiate, to resolve conflicts ..." But most schools--at least 70%--haven't cut recess. And according to the University of Maryland's Sandra Hofferth, who has studied children's time use, while noncomputer playtime has shrunk, kids now spend more hours studying, reading and participating in youth groups, art and other hobbies. Kids also take more time to shop and groom but not to watch TV: Hofferth and her colleagues have found that 9-to-12-year-olds were watching less than 15 hours a week in 2002--down...