Word: spending
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Dates: during 1950-1959
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...marvel at the ice-age cabbage that now grows nowhere else, or to catch a glimpse of a puffin, an auk, a rare peregrine falcon, or any other of the 145 kinds of birds found on Lundy. But as much as anything else, the bluebottles seem to come to spend a little time-and a few puffins-in a place with no taxes, no license laws, no schools (the only child on the island is ten months old), no policemen, no automobiles, no telephones, and apparently only one worry...
There was nothing unusual in the fact that John W. Hay, 49, was "a dental coward" and neglected his teeth so long that for two months he had to spend two evenings a week and several hours each Saturday in the chair. What was unusual was that his dentist, knowing that Hay was president of Los Angeles' American Hospital Management Corp., prodded him into doing something about it. Said the dentist: "Why don't you get us a dental hospital in Los Angeles? Then a whole job like this could be done in two hours...
...Test of Vigor. More and more research is needed. Although industry spent $10 billion on research this year, it will have to spend still more. "The company that stints on research these days," says General Telephone & Electronics President Don Mitchell, "will give some short-term gain to its profit-and-loss statement, but it won't have any profit statement to worry about by 1970." Mitchell knows from experience that research pays off at a prodigious rate. "That means that $100 spent on research will bring back anywhere from $2,500 to $5,000 over a 25-year period...
...from being deterred by such formidable monthly fare, readers of Scientific American magazine dote on it, spend an average of four hours and twelve minutes reading each issue, and constantly demand more of the same. This month, without a bit of persuasion from the magazine-which has not invested a dime on circulation promotion this year-circulation climbed to a 114-year high of 250,000. Estimated 1959 gross-$5,000,000-represents a 50% increase over last year, a 4,243% improvement over...
Upjohn's Dr. E. Gifford Upjohn conceded that the race of drug companies to keep up causes his firm, in line with others, to spend 28.6% of its budget on 1,000 salesmen (out of 5,700 employees), plus other promotional activity. Research costs: 9%. Despite the high overhead, the companies are immensely profitable. The Kefauver subcommittee presented tables showing that the drug companies averaged profits of 21.4% of their net worth, compared with 11% for all U.S. industry. Part of the answer, said the subcommittee, was the pricing policy...