Word: spending
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Dates: during 1980-1989
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...Cantrell, the chief financial officer of a San Diego diving-suit manufacturer, has been known to drive ten miles to his office on a Saturday just to play Starflight on his IBM Personal Computer. Jim Bonevac, a senior economist for the state of Virginia, likes to spend lunch hours playing APBA Baseball and other games on his Leading Edge computer. Peter, a San Francisco marketing representative, uses lunch breaks to get in rounds of Mean 18 golf on an IBM PC Model AT, although he feels guilty enough about fooling around on the company computer to shut off the game...
Dartmouth, because it runs on a year-round session, requires rising juniors to attend classes during the summer. In return, students are expected to spend one term of their choice away from school...
...anti-social in purpose and practice. As a result, Harvard ethnic organizations cannot stage any meaningful events that are not directed inward toward their own particular minority community. Students who choose to make these groups an important part of their lives begin to find their friends there and spend much of their time in ethnic activities to the exclusion of the larger Harvard community...
...companies are expected to spend some $450 million on Spanish-language advertising in 1987 to reach Hispanic consumers, who have a purchasing power of about $120 billion. This year's Spanish-advertising outlays represent a 19% jump from 1986 and a threefold increase in the past five years. Among the prominent companies that have stepped up their Hispanic-advertising budgets are Procter & Gamble, Philip Morris, McDonald's and Kraft, which, for example, has launched a major Spanish-ad campaign to promote Breyers ice cream. Advertisers have myriad media outlets to choose from, including nearly 600 full-time Spanish-language television...
There are saner approaches to highway stasis. Ken Jenson, 28, a Los Angeles salesman, used to spend much of his hour-long commute singing with the radio. Last year he stopped the music and began studying to become a stockbroker. "I made tapes of the texts and took notes while I listened on the drive to and from work," explains Jenson, who is now a broker in the Westwood office of Merrill Lynch. "It's amazing that I didn't hit anyone." Using the rear-view mirror, many men shave with electric razors and women often apply their makeup. Some...