Word: spending
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Dates: during 1980-1989
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...that the average customer visits the chain 20 times annually. The company claims to serve 17 million U.S. customers each day, providing more than 11% of all dinners away from home and 25% of breakfasts. Observes Conrad Kottak, professor of anthropology at the University of Michigan: "You can hardly spend a day without seeing a golden arch. It's a symbol of security...
...past year with its nerdy "Where's Herb?" campaign, while Wendy's has been unable to follow up on the success of its faddish "Where's the Beef?" commercials. But McDonald's made a big impression once again with commercials portraying the chain as a caring institution. "We spend a bundle trying to stimulate good feelings about the company. We don't knock our competitors," says Michael Quinlan, the company's 42-year-old president and chief executive. One McDonald's spot, called "Silent Persuasion," in which one deaf student uses sign language to propose to another that they visit...
...million at stake? Barbara Goldsmith, a journalist who specializes in histories of family distress (Little Gloria . . . Happy At Last), unearths a scandalous past of suicide attempts, drug addiction, incest and accusations of attempted murder. What the plaintiffs wanted, she shows, was emotional restitution, and they were willing to spend millions in lawyers' fees to receive a portion of it. There are enough miseries, furies and counterplots to satisfy the most demanding court buffs and gossip freaks, but the book's essential message is a reliable old crowd pleaser: unlimited funds are no guarantor of happiness; if the wound is deep...
...exports, the Japanese are trying to change once again. Government officials are looking to make the Japanese more voracious consumers, thus loosening dependence on exports and boosting demand for imports. Sacrifice is out, self-indulgence is in. The Japanese are being encouraged to work less, play more, save less, spend more and, while they are at it, buy foreign...
They say the House's elegant mosaic floors are particularly hard and bad for the joints. And the slouching postures and shifting feet seemed to bear this out. Reporters spend a lot of time waiting, and those who cover Congress have learned to show docile patience...