Word: sperlich
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...Iacocca of his own proteges hardly inspires confidence that the road will be smooth. The consummate car guy has repeatedly extended and withdrawn his favor since 1978, when he arrived at Chrysler from Ford following his own bitter ouster by Henry Ford II. The first heir apparent was Harold Sperlich, who preceded Iacocca from Ford and developed the K-car line of compact autos that kept Chrysler alive in the early 1980s. Then came financial wizard Gerald Greenwald, also from Ford, in 1979. As Sperlich faded, Greenwald rose to become vice chairman. Just as he was approaching the throne, however...
...only surprise is that the latest bright idea did not come from Chairman Lee Iacocca, the man who hatched the comeback of the convertible in 1982. Instead, the America concept sprang from two of Iacocca's potential successors, Gerald Greenwald, chairman of the company's automaking division, and Harold Sperlich, its president. The automaker's stockholders will no doubt take it as a promising sign that Chrysler's top managers have learned how to think like Iacocca. When Chrysler's 62-year-old rescuer retires in the next few years, the company will have to get by without its most...
...Motors assembly plant in Kenosha, Wis., they hired AMC to start building cars like the Chrysler Fifth Avenue there. Chrysler has embraced high-technology equipment in its operations but has made the transition from the old ways at an orderly pace so that the new machines . function well. Boasts Sperlich: "Chrysler seems to be the one domestic company that has learned how to make its robots spray-paint cars instead of each other...
...Chevrolet Cavalier, Ford Escort or Honda Accord? Answer: None of the above. A pair of pickup trucks, the Ford F-series and Chevrolet's C-series, outsell every passenger car on the market. Indeed, Americans are increasingly turning on to trucks. Says Chrysler President Harold Sperlich: "Car sales are good; truck sales are dynamite." U.S. automakers announced last week that some 3.8 million trucks have been sold this year, an increase of 33%, while car sales have risen...
...mock-up of its slope-fronted Aerostar minivan at auto shows a full year before the official introduction. Says Sales Vice President Philip Benton: "We think there is a market for 600,000 minivans eventually, and we think ours is a winner." Chrysler Chairman Lee lacocca and President Harold Sperlich first discussed building minivans in the mid-1970s, when both men were at Ford. It was not until 1978, after they had moved to Chrysler, that they got a chance to produce one. The $600 million project was risky, since Chrysler at the time was on the brink of bankruptcy...