Word: sperlich
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Dates: during 1980-1989
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...only surprise is that the latest bright idea did not come from Chairman Lee Iacocca, the man who hatched the comeback of the convertible in 1982. Instead, the America concept sprang from two of Iacocca's potential successors, Gerald Greenwald, chairman of the company's automaking division, and Harold Sperlich, its president. The automaker's stockholders will no doubt take it as a promising sign that Chrysler's top managers have learned how to think like Iacocca. When Chrysler's 62-year-old rescuer retires in the next few years, the company will have to get by without its most...
...Motors assembly plant in Kenosha, Wis., they hired AMC to start building cars like the Chrysler Fifth Avenue there. Chrysler has embraced high-technology equipment in its operations but has made the transition from the old ways at an orderly pace so that the new machines . function well. Boasts Sperlich: "Chrysler seems to be the one domestic company that has learned how to make its robots spray-paint cars instead of each other...
...Chevrolet Cavalier, Ford Escort or Honda Accord? Answer: None of the above. A pair of pickup trucks, the Ford F-series and Chevrolet's C-series, outsell every passenger car on the market. Indeed, Americans are increasingly turning on to trucks. Says Chrysler President Harold Sperlich: "Car sales are good; truck sales are dynamite." U.S. automakers announced last week that some 3.8 million trucks have been sold this year, an increase of 33%, while car sales have risen...
...mock-up of its slope-fronted Aerostar minivan at auto shows a full year before the official introduction. Says Sales Vice President Philip Benton: "We think there is a market for 600,000 minivans eventually, and we think ours is a winner." Chrysler Chairman Lee lacocca and President Harold Sperlich first discussed building minivans in the mid-1970s, when both men were at Ford. It was not until 1978, after they had moved to Chrysler, that they got a chance to produce one. The $600 million project was risky, since Chrysler at the time was on the brink of bankruptcy...
...keeping its big New Yorker and producing large cars 16% faster than it did four months ago. Chairman Lee Iacocca, however, wants the Government to tack an additional 20? onto the federal gas tax to encourage conservation, even though there is more profit in bigger cars. Says Harold Sperlich, president of Chrysler's North American car business: "We are giving people the wrong signal, and hastening the day when the next oil crisis will arrive...