Word: sperlich
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Dates: during 1977-1977
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Senior executives at Chrysler are well aware of the consequences should their new models be viewed unkindly by the public. Product-Planning Chief Hal Sperlich is both cautious and cocky. "We are heading for an encounter of the third kind that can have tremendous consequences for us," he admits. Then comes the characteristic salesman's caveat. "Chrysler is the last of the big three to build a small car, and as my colleagues at Ford used to say, 'Last in, best dressed.' " Maybe. First sales results will be available in February, and if they are good...