Word: speyer
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Dates: during 2000-2009
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...task more complicated than it seems, even though about 67% of U.S. Latinos are of Mexican heritage. In some Latin American countries, people with the lightest skin color make up the elite and dominate the media, including ad images. This jars with the American take on diversity, says Andrew Speyer, of the Zubi agency in Miami: "Most advertisers in Mexico are not portraying the average Mexican, so it gets tricky when the [American] clients see casting that doesn't fit what they recognize as 'Mexican' or 'ethnic...