Word: sph
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...Harvard School of Public Health (SPH) has joined hands with Hollywood studios, television networks and advertising agencies to launch the Harvard Alcohol Project, an innovative media campaign against drunk driving...
William DeJong, research director of SPH's Center for Health Communication, which is sponsoring the project, said the center hoped "to affect a fundamental shift in social norms, to effect a schism in people's minds between the act of drinking and the act of driving...
...Although SPH will monitor the success of the project, it will not conduct "a full-blown investigation," DeJong said. With the cooperation of certain advertising agencies and polling organizations, project researchers will look for a change in attitudes about driving drunk...
...Institute's coordinators said they hope to construct a new building at the Medical Area, but for now the program will be based at the SPH...
...Institute's work will include efforts toencourage AIDS-related research in the socialsciences and to connect those scholars with theclinical and biological research at SPH and theMed School...