Word: spicejet
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...India's fast-growing airline industry, which has been charting roughly 25% growth for the last three years. Never before have so many Indians found it so convenient and so affordable to fly for work or leisure, thanks to competition between a bevy of carriers like Air Deccan, SpiceJet, Kingfisher, IndiGo and Go Air. Their rock-bottom airfares have helped make more of India accessible to Indians, turning backwaters into boom towns. Last year, Indian airports handled 90.44 million passengers, compared with 67.95 million in the previous year...
...peculiar bind. Demand is high: the number of domestic travelers is forecast to grow at least 25% a year through 2010, according to the Sydney-based Centre for Asia Pacific Aviation (CAPA), an industry consultancy. Yet carriers such as low-cost upstarts Air Deccan, IndiGo, GoAir and SpiceJet have added so many flights--even though there's no place to land them--that profit-destroying fare wars have broken out. Air Deccan, for example, advertises a fare of just $6.60 plus taxes for a 45-min. flight from New Delhi to Jaipur. Add in higher fuel prices...
...costs by up to $150 million a year. Similar competitive advantages are being sought by Jet Airways. Jet became India's most successful airline after launching in 1993, but in recent years it has lost market share to low-cost upstarts like Air Deccan, IndiGo, GoAir and SpiceJet. Merging with Air Sahara will give Jet 27 additional aircraft and, perhaps more importantly, more gates at congested airports...
...India has seen the launch of a wave of new airlines in recent years. Kingfisher has set impressive service standards, but the biggest social impact has been made by three low-cost carriers: Air Deccan, SpiceJet and GoAir. A ticket on one of these is often cheaper than a good seat on a train?something that has made flying, once the preserve of the rich, an affordable reality, even for lower-middle-class Indians. Their discovery of air travel puts India's aviation sector among the world's fastest growing. The fledgling budget airlines still contend with a few teething...
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