Word: spicing
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Dates: during 1960-1969
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Life in secluded Cambridge may once again assume that aura of knowledge-ability and savoir-faire of last December. The New York papers are back, filled with the tasty newsbits that add spice to life...
...songs, called "catches," depend for their spice on stout voices singing the lyrics alternately. As the lyrics interweave, words overlap and innocent verses yield bright fruit: a catch that begins "He tickled her fancy and told her his tale" is sure to come out "And he fancy-tickled her tail." Jonathan Swift was an eager catch lyricist, but the biggest tease of all was Henry Purcell, the saintly master of the High Church hymn. After hours, Purcell forsook cantatas in favor of catches and "hockets"-a trick of song in which a voice may boldly interject one word...
Herbert sighed and grew still wiser. It occurred to him that his speech still lacked color. How smashing it would be to spice it up with occasional quotations, foreign phrases, and literary allusions. When his parents observed that he had stopped going to church on Sundays he quipped, hardly to their amusement, "Gott ist tot, you know." When one of his roommates complained that Herbert badly needed a haircut, he answered gravely "De gustibus..." and left it to his listener to supply the ending. And when his other roommate asked to borrow ten dollars for a date, Herbert came back...
...still using that greasy kid stuff?"). Greasy Kid Stuff was invented last summer as a gag. Its college-boy creators. Bill Cole and Larry Frohman, each invested $50, mixed up a batch of mineral oil and lanolin in a lard can, threw in a pinch of spice perfume, churned the whole with an egg beater, and turned out 120 bottles of Stuff. Their advertising was built in: the $10 million Bristol-Meyers campaign for Vitalis worked wonders for that Greasy Kid Stuff too. And since greasy kids like their greasy hair greasy, the original supply was soon out of stock...
...Harvard's famed ner-table education" was really the myth their cynical friends from the Common claimed. Most of them found that it was, but also discovered that their favorite professor, from his den in the Widener might prove entertaining if not Undeniably, Mrs. Bunting's system added the spice of wit, of scholarship, to Radcliffe's otherwise drab meals...