Word: spicing
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Dates: during 1960-1969
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...Sunglasses now sell faster than lipstick and makeup," says Sea & Ski Corp. President William Randall. "Women buy wardrobes of them, just as they do shoes." And like all fashions, variety is their spice. This spring the vogue is for bold geometries: big, wide rectangles, squares, octagons and ovals, in dazzling op designs. Frames come in all black, all white, one eye black and the other white, black and white stripes, checks, or combinations of both. Just for fun, some glasses come armed with roll-up awnings and huge fake eyelashes; others sport spectacular papier-mâché designs glued...
...famous reading period orgies are another way to add some spice to the esoteric life, and they are extremely popular with both listeners and the members. As Webb puts it, "Orgies are a chance for CM's like me to let their hair down." He is responsible for the orgy of War Horses--classical music other stations might play, but which WHRB would never touch on a regular show--Beethoven's Fifth, perhaps the Ninth, Dvorak's New World Symphony, and "almost all of Tchaikovsky." Other members offer orgies of "Mothers Day request music," Bossa Nova, Muddy Waters, Mozart...
...each of the samples that they give him to distribute. The campus stores pay 150 for a package of samples worth $2 or $3, then charge their customers about 290 for it. The eight or more items in a men's pack currently include Old Spice lotion, Gillette blades and Alka-Seltzer; the women's pack has, among other items, Pond's cream makeup and talcum, Colgate's Lustre-Creme shampoo and Grove Laboratories' NoDoz. On large campuses, bargain-happy undergrads have grabbed up as many as 8,000 one-to-a-customer packs...
...explication, the facts and spice are secondary to the worries. There is almost delight in discussing the Corps' problems, mistakes, failures, in talking of the loneliness, boredom and frustration that are the primary health problems of Volunteers abroad. There is, of course, a catch. What follows is a description of what the Corps is doing to change itself...
...Spice & Calories. The most successful salesmen are the least popular ones: the West Germans, whose high enthusiasm and low prices have overcome some of the postwar bitterness. To negotiate deals, West German companies send in up to a dozen men. Other Western countries also give solicitous service, sometimes dispatch salesmen born in Eastern Europe-or eminent public personalities. Recently Denmark's Prime Minister Jens Otto Krag visited Eastern Europe to sell some goods, and Britain's Lord Snowdon jetted to Prague to talk with Czech buyers at a British industrial design show there...