Word: spicing
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Herbert sighed and grew still wiser. It occurred to him that his speech still lacked color. How smashing it would be to spice it up with occasional quotations, foreign phrases, and literary allusions. When his parents observed that he had stopped going to church on Sundays he quipped, hardly to their amusement, "Gott ist tot, you know." When one of his roommates complained that Herbert badly needed a haircut, he answered gravely "De gustibus..." and left it to his listener to supply the ending. And when his other roommate asked to borrow ten dollars for a date, Herbert came back...
...still using that greasy kid stuff?"). Greasy Kid Stuff was invented last summer as a gag. Its college-boy creators. Bill Cole and Larry Frohman, each invested $50, mixed up a batch of mineral oil and lanolin in a lard can, threw in a pinch of spice perfume, churned the whole with an egg beater, and turned out 120 bottles of Stuff. Their advertising was built in: the $10 million Bristol-Meyers campaign for Vitalis worked wonders for that Greasy Kid Stuff too. And since greasy kids like their greasy hair greasy, the original supply was soon out of stock...
...Harvard's famed ner-table education" was really the myth their cynical friends from the Common claimed. Most of them found that it was, but also discovered that their favorite professor, from his den in the Widener might prove entertaining if not Undeniably, Mrs. Bunting's system added the spice of wit, of scholarship, to Radcliffe's otherwise drab meals...
...Hard Life, Flann O'Brien, a lionized Dublin novelist, columnist and licensed literary legpuller, has served all this brew with a difference. In place of the spice of hot rage (at Irish meanness) or the sticky sauce of garrulous sentiment (about Irish foible) that so often dress up the dish, he uses deadpan understatement...
...taken as Dr. Saroyan's Sunday sermons for the new year. The writing, at any rate, is that of a Sunday writer, but one who can do a fairly good take-off on William Saroyan, improving on his original by means of a slight admixture of avant-garde spice...