Word: spicing
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...billion a year on antiperspirants and deodorants. Despite that investment, 25% to 30% of people in a national survey feel the products they use could do more to control sweat. Enter Unilever's new clinical-strength versions of Dove and Degree. Ditto for Procter & Gamble's Secret, Old Spice and Gillette. Says P&G spokesman Jay Gooch: "At the end of the day, we want to make sure we don't stink...
...people past their 20s, I'm about 15 lbs. heavier than I was as a teenager. I'm not fat (my body mass index is normal), but I'd still like to drop a few pounds. Don't get me wrong, I'm not trying to look like Posh Spice - who is rumored to nibble on frozen grapes as a treat - but I don't want to look like Oprah either...
...spice market is worth about $1 billion at retail and is dominated by McCormick, which is also based in Baltimore. TSP has four full-time employees to McCormick's 8,000, so no one is mistaking Luber and Engram as a threat to the titan, whose annual global sales are $3 billion. TSP is hoping for sales on the order of $2 million to $2.5 million in 2008. "It's as if they're the elephant and we're the fly," says Engram...
...operate at a volume high enough to distribute nationally, Luber and Engram contract out most of their operations, from spice importing, labeling and packing to sales and distribution. They have yet to pay themselves a salary. Of the more than $1 million invested in TSP so far, about $500,000 has come from outside investors, the rest from the founders' pockets...
Gaining a significant share of the high-end spice market would be a notable accomplishment for the two career changers. TSP adviser Bob Burke, principal of Natural Products Consulting, who helped strategize for popular brands like Stonyfield Farm, Annie's Homegrown and Oregon Chai, says the two have a reasonable shot at success. "They're quick learners with an innovative concept that they execute with style and flair." Just as Annie's managed to take a bite out of Kraft's lock on the mac-and-cheese market, he says, TSP could eventually nibble out a nice niche...