Word: spick
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Dates: during 1950-1959
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Even blasé New Yorkers gawked at the razzle-dazzle last week when Food Fair Stores Inc. opened two spick & span new supermarkets. Skywriting planes swept overhead. Models paraded by in hats adorned with lobsters and sirloin steaks. Mayor Impellitteri came to shop, Tex & Jinx McCrary put on a broadcast, and television's Dagmar, surrounded by a crowd of 7,000, had her automobile license plates ripped off as souvenirs. Inside the air-conditioned stores, shoppers snatched at bargains (chicken at 39? a lb.), boggled at such curiosities as ostrich eggs at $45 apiece, llama steaks...
Here & there in the countryside are other physical signs of Western influence. The village of Mamazan, for instance shows the beginnings of what could be the Iran of tomorrow. Its peasants, though almost as poor as their fellows, look clean and confident. Their houses are spick & span. Farm animals are kept outside. A deep well pump with simple brick filters assures clean drinking water-a rarity. (Even in Teheran, the drinking water runs through filthy gutters.) In Mamazan, Hobbing saw peasants doing voluntary work on a new community project, a bathhouse. He asked them if they minded the extra labor...