Word: spics
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Dates: during 1950-1959
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...Aaron wrote a thesis on classified ads in newspapers. In a survey of 8,000 ads in eight major U.S. dailies,* he found no sectional differences in language, except for "smog free" California real estate. A house is "cute," "a cutie," "adorable," "exquisite," "elegant," "a dandy," "magnificent," "glamorous," "spic & span," "clean as a pin," "a rare find"-and inevitably near everything and a "real bargain." A farm is never a farm but "a rural hideaway," "rustic retreat," or "secluded estate...
...year-old, dingy, vermin-infested grey stone building on busy E Street into a bright, and modern $6,000,000 plant on quiet L Street, nine blocks across town. Close to the Russian embassy and the Statler Hotel, the new seven-story building has airconditioning, soundproofing in its spic & span city room, full-color presses, and enough other trimmings to awe oldtimers on the staff. Said one old Postman: "It'll be all right once we get to spitting on the floor again...
...South St. Louis, near the bleak and dreary Mississippi riverfront, there stands a gingerbread jumble of 100 buildings which form a city in themselves. They cover an area larger (72 city blocks) than Chicago's Loop, contain a spic & span power plant big enough to serve a city the size of Dallas, and are surrounded with as much rail trackage as Indianapolis. Each year, the buildings consume 3,522,980,000 gallons of water, 4,500,000 bushels of malted barley and the entire output (192,000 tons) of a nearby coal mine. Over them all hangs the sick...