Word: spider-man
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...Since launching its colossally successful Spider-Man franchise in 2002, the movie studio has racked up at least $1 billion in North American box office revenues annually, even in years when the web-spinning superhero was on a hiatus. That streak was in jeopardy last year after a string of pricey flops (Remember Lords of Dogtown, Stealth and Deuce Bigalow: European Gigolo?). Although Sony wound up hitting the $1 billion mark, it sank to third in the year-end rankings, putting it out of the top two places for the first time in the Spider-Man era. "Last year...
...drawing new media. Fans can download Tokyopop's "manga pods" (audio snippets). There's a music label and a MySpace site, and mobile-manga games are on the way. Tokyopop is planning TV animation and-- the ultimate crossover--a motion picture with Sony Screen Gems. Anyone for Manga Meets Spider-Man...
...Marvel slowly transformed itself into a conservative but lucrative licensing business. "I always tell people that when you come out of bankruptcy, it's like chemotherapy. You may be cured of cancer, but you're still very weak," says Cuneo, now a Marvel vice chairman. "But then along came Spider-Man...
...huge success of the first Spider-Man movie, in 2001, not only saved the day for Marvel but also set its business model in motion. Because Spider-Man's theatrical rights had been sold to Sony, Marvel received just 5% of the $400 million U.S. box office. But it raked in millions by licensing the Spider-Man brand, including $155 million from toys in the first year...
Buoyed by its hits, the company has turned its attention to frontiers previously left unexplored. Many of its comics now arrive from cyberspace, and the amount of interactive features and user-created content on its website increases daily. Marvel is also exporting its characters. In Japan, Spider-Man is a 4-ft. version of himself. In India, he exchanges his blue-and-red suit for more native garb. "Our strategy is to find best-in-class partners in those respective parts of the world and use their expertise and cultural knowledge," said Rothwell before exiting Marvel in late July...