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...most, it was simply a poignant  moment in June's World Cup. Scoring his team's third goal to seal a victory over Costa Rica, Ecuador's Ivan Kaviedes pulled out a Spider-Man mask from his shorts, donned it and danced across the field, to the cheers of Ecuadorian fans. He did so in the memory of teammate Otilino (Spider-Man) Tenorio, killed in a 2005 car crash. But Marvel Entertainment executives took Kaviedes' tribute as their own. For a comic-book publisher, it marked a feat of superhero proportions: in less than a decade, the company...

Author: /time Magazine | Title: Marvel Unmasked | 8/7/2006 | See Source »

...mention more locally--on Wall Street. Marvel stock has leaped to $20 a share, from $1 in 2000. The films it produces with studio partners have grossed $3.6 billion. Licensing deals for its 5,000 characters, including Spider-Man and the X-Men, are worth $5 billion in retail sales. Next year could be even better, with Sony's release of Ghost Rider and Spider...

Author: /time Magazine | Title: Marvel Unmasked | 8/7/2006 | See Source »

...forecast," says Bear Stearns analyst Glen Reid. In late May, just as Marvel kicked off what may be the greatest test of its powers yet--a slate of 10 independently financed films--the firm stunned investors and Hollywood alike by announcing that Avi Arad, the man behind the Spider-Man and X-Men film franchises, would leave to start his own production company. Not six weeks later, two more key execs departed unexpectedly--Tim Rothwell and Bruno Maglione, heads of Marvel's licensing and international divisions, respectively, perhaps Marvel's most important priorities...

Author: /time Magazine | Title: Marvel Unmasked | 8/7/2006 | See Source »

...Marvel slowly transformed itself into a conservative but lucrative licensing business. "I always tell people that when you come out of bankruptcy, it's like chemotherapy. You may be cured of cancer, but you're still very weak," says Cuneo, now a Marvel vice chairman. "But then along came Spider...

Author: /time Magazine | Title: Marvel Unmasked | 8/7/2006 | See Source »

...Hizballah, whose fighters are battling Israeli forces. Sheikh Hassan Nasrallah, Hizballah's secretary-general, gave his victory speech here in May 2000 after Hizballah succeeded in driving Israeli troops out of their occupation zone in south Lebanon. Then, Nasrallah had described Israel as being as weak as a spider's web. Yet while Hizballah's anti-tank-missile-wielding guerrillas had inflicted high casualties on the attacking Israelis, the battle had left the town in ruins...

Author: /time Magazine | Title: Surveying the Damage in Bint Jbeil | 8/1/2006 | See Source »

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