Word: spider
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...were a splintered nation. Some of us were seeing Changing Lanes, some Ice Age, others The Rookie. Someone even walked into Life or Something Like It. We were lost, lonely demographics, having our own little experiences all by ourselves. And then along came your friendly neighborhood Spider-Man. In that one weekend, about 20 million Americans saw Spider-Man, making Sony $115 million--by far the most any film has ever made in a weekend (and a nonholiday one at that). By this coming weekend, Spider-Man, which cost about $120 million to make and $50 million to market...
...longer achieved after two hit singles snake their way up Casey Kasem's chart but rather in the very first weeks, through promotion, before beginning their swift, inevitable drop. But no one has figured out how to create a blockbuster that generates a national conversation better than Spider...
...blue character and the release date (perhaps inspired by Warner Bros.' immensely successful tease for the Batman franchise in 1989). But the real genius was knowing what people cared about: the Date. It was also having a product that did not need marketing. "We knew that people know what Spider-Man is. We didn't want to come in with bombastic catchphrases," says Avi Arad, president of Marvel Studios. If a star saves 30 minutes of character exposition, a superhero probably saves a full hour. The name Spider-Man gets you 10 minutes more. Not even Rob Schneider movies...
Person of the Week THE FORCE IS STRONG The comic book epic Spider-Man kicked off the blockbuster season with an amazing $144.2 million take through May 8. But with Star Wars: Episode II?Attack of the Clones generating a storm of buzz and set to open May 16, will Spidey get squashed like a, well...
...that he is not a woman.) He uses an art form associated with fast-paced, plot-heavy, male-centric fantasy to tell naturalistic stories of love and loss. Both "Slow News Day" and "Dumped" have a soft, subtle pleasure in their stories of the things that really matter. While "Spider-Man" may be the comic character of the moment, his extraordinary powers would be laughably useless in Watson's world...