Word: spidey
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...made in a weekend (and a nonholiday one at that). By this coming weekend, Spider-Man, which cost about $120 million to make and $50 million to market, was expected to have earned $225 million. But by breaking the four-minute mile of Hollywood--the $100 million opening weekend--Spidey has shrewdly fine-tuned the rules about moviemaking, marketing and distribution. It also marks the beginning of what is sure to be the biggest moviegoing summer ever...
...movie, 95% said they would recommend it to a friend; 70% said they would pay to see it again. (You usually have to bomb Baghdad to get that kind of approval ratings.) People have always liked Spider-Man: compared with the ultrasquare alien Superman and the brooding millionaire Batman, Spidey's an accidental superhero, a geeky and self-doubting teen, a comic-book character who seems a lot like a comic-book reader. Forty years after Spider-Man's birth, Marvel is still selling four different monthly Spider-Man titles that together add up to about 500,000 copies. "Everybody...
Plus, demand was as pent up as Peter Parker's web fluid, thanks to a tangled situation that tied up the movie in legal wrangling among various large (MGM, Sony and Viacom) and small entities (B-movie house the Cannon Group) that each laid claim to tiny parts of Spidey. "Spider-Man was plagued by bad deals, litigation and ownership that obviously wasn't capable of pulling off a movie of this magnitude. Thank God, because if they had done a Spider-Man movie in the mid-'80s, it would have been Cheesy-Man," says Arad...
...Week THE FORCE IS STRONG The comic book epic Spider-Man kicked off the blockbuster season with an amazing $144.2 million take through May 8. But with Star Wars: Episode II?Attack of the Clones generating a storm of buzz and set to open May 16, will Spidey get squashed like a, well...
...boot Spidey off a skyscraper, and he'll still end up on top. The same applies to Marvel, the company that created him. Four years ago, it was in Chapter 11, but three hit films based on Marvel comics--1998's Blade, 2000's X-Men and this year's Blade II--have made it a Hollywood hulk, with studios hustling to put its characters onscreen. Marvel earned $19 million in the last quarter of 2001, its first in the black since the bankruptcy. "There's an instantaneous awareness of Marvel properties among a lot of people, and that translates...