Word: spiel
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Dates: during 1940-1949
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...writing for the College Humor Swing Fraternity, and thus have a wide audience of rabid rugcutters from the jukebox campuses. It is also fine if you have an inclination for it, which no Crimson columnist has had yet. The commercial type of swing just isn't worth a weekly spiel from anyone's hardworking typewriter. Such a column would be only a series of publicity releases for a group which certainly doesn't need any more attention called to it. Their music has no other function than to sell itself, and beyond its passability on the dance floor there...
...faithful Wiley worshipers, all good members of the Protective League. When a new sponsor approaches him with a product, Wiley turns it over to 50 of his housewives for testing. They have rejected about half of the products thus offered, have never given him a bum steer. Asked to spiel for a quick-drying floor wax, he tried it on his own floors, reported candidly over the air next day: "This is a good wax, and it's as good as any wax, I suppose. It says on the can it will dry to the touch in four hours...