Word: spiel
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First-year drummers must attend, at their own expense, a weeklong, 18-hr.-a-day training course in Nashville that is equal parts pregame pep talk and deadly serious sales talk. The recruits, mostly clean-cut kids, memorize their spiel ("Hi, Miz Jones, I'm Joe College, and I'm out here in your neighborhood calling on some of the church people...
...Arena, Miler Marty Liquori, acting as M.C. and resplendent in his $250 tuxedo, will direct the crowd's attention to a spotlighted sprinter crouching in the blocks. "He is co-holder of the world 100-meter record, and has run the fastest 200 meters in history," Liquori will spiel. The runner tenses for an introductory dash down the board track. "Let's have a big welcome for-JOHN CARLOS...
Lately, at least one station has tried for the ultimate: an hour-long commercial. Station WUAB-TV, Lorain, Ohio, applied to the FCC to run an hour program paid for by real estate men and featuring houses and land for sale. Part of a sample spiel: "Look at what the Lions from Leo [a local real estate company] have this week! This lovely Georgian bi-level on a sprawling treed lot! The price for all this? Much less than you think! Call the Lions from...
...exhilitration of the congresswoman's anticipated visit. When Hicks finally strode hesitatingly on stage at 11:20 p.m., the crowded banquet room had worked itself to a fevered pitch. In the 600 excited workers, it made no difference that Hicks zoomed to gave a short two-minute spiel, and just as quickly zoomed out. The people watching the local television monitors were closer to the candidate than those listening to her speech...
...Howdy Doody show, the lovable Bob, when not embroiled in the Byzantine struggles for pre-eminence in Doodyville, waged by Howdy and the nefarious, Mr. Bluster, used to sell Welch's grape juice to the kiddies. Now that his former audience is well of age, Bob's spiel has fermented; he is selling Riunite wine...