Word: spielbergisms
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Dates: during 1980-1989
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...biggest bomb was Steven Spielberg's World War II farce, 1941, which cost Universal Pictures nearly $40 million, including promotional costs. "It was overdone, overproduced, overeverything," says Goldman. "It was like building a $1 million mousetrap to catch one mouse in the kitchen." Universal's president, Sidney Scheinberg, argues that "it's too early to say" how the picture will do and suggests that neither Universal nor Columbia, who co-financed the film, will lose any money. Yet movie analysts reckon that the film may have to gross as much as $100 million before the studios...
...Spielberg's 1941 is the surprise flop, Carl Reiner's The Jerk, starring Comedian Steve Martin, is the unexpected hit of the season. It cost approximately $10 million, including promotion, and so far has grossed $32 million, with as much success in small towns as in big cities. "People like Steve Martin, and it is a funny film," says Ron Goldman, a co-owner of the Washington, D.C.-based K.B. theater chain, expressing an opinion not shared by most of the critics. He adds: "Thank God the critics aren't quite as important as they used...